GEO optimisation: so that ChatGPT & co. recommend your business
More and more people no longer only ask Google, but ChatGPT, Perplexity or the AI answers in Google and Bing. We optimise your website so that these AI search tools understand your offer, summarise it correctly and can cite it as a source.
- Google AI Overviews
- ChatGPT & Perplexity
- Bing Copilot
In short
GEO (Generative Engine Optimization) is the optimisation of website content for AI search engines and chat assistants. The goal is that systems such as ChatGPT, Perplexity or Google AI Overviews describe your business correctly and cite your pages as a source. GEO builds on good SEO and adds clear answer paragraphs, structured data and consistent company information.
What we do for your AI visibility
Structured data
Schema.org for company, services, FAQ and products – machine-readable for search engines and AI.
Answer paragraphs
Short, clear answers to your customers' questions – exactly what AI systems cite.
FAQ sections
Real customer questions with precise answers on every important page.
Clear entity
Consistent name, location and services on your website, profiles and directories.
Access for AI crawlers
Technical check whether AI crawlers are allowed and able to read your content.
Visibility check
We check how AI search describes your business today – and what is missing.
Why AI search matters for businesses
AI assistants answer questions directly instead of just listing links. Whoever appears there as a source or recommendation gains trust before the customer even visits a website.
At the same time these systems rely on what can be found about your business on the web. Unclear, contradictory or hard-to-read content leads to wrong or missing recommendations.
GEO and SEO belong together
GEO does not replace SEO, it builds on it. Clean technology, fast loading times and helpful content remain the foundation – for Google as well as for AI systems.
That is why we combine both: technical SEO and content for classic search, complemented by answer paragraphs, structured data and consistent company information for AI search.
Honestly: what GEO can – and cannot – do
Nobody can guarantee that ChatGPT or Google AI Overviews will name a particular company. The systems change constantly. What we ensure: your content is prepared so that AI search can find, understand and reproduce it correctly.
How we proceed
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1
AI visibility check
How do ChatGPT, Perplexity and Google AI Overviews describe your business today?
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2
Technology & data
Set up crawler access, structured data and consistent company information.
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3
Content for answers
Answer paragraphs and FAQ on your customers' questions on the most important pages.
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4
Monitor & refine
Regularly check how AI search answers and improve content in a targeted way.
Frequently asked questions about GEO
What is GEO optimisation?
GEO stands for Generative Engine Optimization: optimising website content so that AI search tools such as ChatGPT, Perplexity, Google AI Overviews or Bing Copilot understand a business, summarise it correctly and cite it as a source.
What is the difference between SEO and GEO?
SEO aims for good positions in search engine result lists. GEO aims to appear in the answers of AI assistants. Both use the same foundations – clean technology and helpful content –, GEO additionally emphasises clear answer paragraphs and structured data.
Can you guarantee that ChatGPT will recommend my business?
No, a guarantee is not seriously possible because AI systems are changed constantly. GEO does, however, significantly increase the chance that your content is found, understood and reproduced correctly.
Do I need a new website for GEO?
Usually not. In many cases technical adjustments, structured data and revised content on the most important pages of your existing website are enough.
Is GEO included in the SEO package?
Our SEO partnership includes the technical and content foundations that also matter for AI search. We are happy to discuss a dedicated AI visibility check with an action plan individually.
How does ChatGPT see your business?
We check how AI search describes your business today and show you the most important levers.
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