Google Ads Conversion Tracking & Campaign Monitoring
Many businesses run Google Ads campaigns without knowing exactly which clicks actually lead to inquiries or customers. We set up the technical connection between your Google Ads campaign and your website (conversion tracking), then continuously monitor whether your ad budget is being spent efficiently – with targeted adjustments to keywords and meta descriptions where needed.
We are not an advertising agency. We make sure your Google Ads campaign is cleanly connected to your website and runs efficiently.
Why many Google Ads campaigns waste money
Without proper conversion tracking, a business can see how many clicks a Google Ads campaign generates, but not which clicks actually led to an inquiry, a call, or a purchase.
The result: ad budget is often spent on clicks that don't bring customers, without this being visible – simply because the feedback loop from the website back to Google Ads is missing.
Conversion tracking: the technical connection between Google Ads and your website
We set up the technical connection so Google Ads can recognize which clicks actually led to a contact inquiry, a call, or a defined goal on your website.
This makes it visible which search terms and ads are actually delivering results – the basis for any meaningful further adjustment.
Ongoing monitoring during your campaign
Once a campaign is active, we monitor its development and adjust keywords and meta descriptions where needed – for example when search terms generate many clicks but no inquiries.
The goal is that your ad budget isn't lost on irrelevant clicks, but is targeted at search queries that actually lead to customer inquiries.
What we deliberately don't do
We are not a classic advertising agency and do not handle creative ad design, full campaign strategy, or budget planning for your Google Ads campaign.
Our focus is the technical connection and the ongoing, data-driven fine-tuning of your existing campaign – so you can see exactly what your ad budget is actually being spent on.
Our Google Ads Packages
Two clearly defined services: one-time technical setup and ongoing monitoring. The actual scope is discussed individually with you.
Conversion Tracking Setup
One-time technical setup
€690 net, one-time (non-binding)
Campaign Monitoring
Ongoing, while your campaign is active
Indicative: from €390 net/month (non-binding)
All prices shown are non-binding indicative estimates without guarantee and are in addition to the ad spend paid to Google itself. We discuss the final scope and price with you individually.
Frequently Asked Questions About Google Ads Support
Does Altora also create the Google Ads campaign itself?
No. We are not an advertising agency and don't handle ad creation or full campaign strategy. We set up conversion tracking and monitor your ongoing campaign to adjust keywords and meta descriptions as needed.
What is conversion tracking and why does it matter?
Conversion tracking is the technical connection between Google Ads and your website that recognizes which clicks actually led to an inquiry or goal. Without this connection, you only see clicks – not whether those clicks paid off.
Is ad spend included in the package prices?
No. The prices shown cover our setup and monitoring work. The actual ad spend is paid directly to Google and set by you.
Does my Google Ads campaign need to be running already?
An existing campaign helps, but isn't required – we also set up conversion tracking before a new campaign launches.
How often do you adjust keywords and meta descriptions?
That depends on how the campaign develops. We review performance data regularly and adjust keywords and meta descriptions as soon as there's a clear need – data-driven, not on a rigid schedule.
How much does Google Ads management cost?
As a non-binding guide price, the one-time conversion tracking setup costs €690 net and ongoing campaign monitoring starts at €390 net per month. Your Google ad budget is not included and is set by you.
How do I set up Google Ads conversion tracking correctly?
First you define what counts as success – for example a contact form, a phone call or a booking. Then the measurement is connected to your website, tested and stored in Google Ads as a conversion goal. We handle exactly this setup, including testing, for you.
How can I tell whether my Google Ads are wasting money?
Typical warning signs are many clicks without enquiries, expensive search terms unrelated to your offer and missing conversion tracking. With clean tracking and ongoing monitoring you see which keywords bring enquiries and which only cost budget.
Request Conversion Tracking Now
Free, no obligation, with an honest assessment of your current campaign.
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